We've Always Been Here: A New Era of Investment in Women's Sports

Across over 50 schools, in 12 sports, and through the stories of 100+ female athletes, We've Always Been Here is more than a campaign. It's a cultural shift led by ZIYNX—a Gen Z marketing agency rewriting the rules for investing in women's sports.

Because here's the thing: female athletes have always shown up. On the court. On the track. In the pool. And off the field—breaking barriers, setting records, and inspiring millions. But the dollars, the coverage, the resources? Those haven't always shown up for them.

ZIYNX is stepping in to change that.

So What Is We've Always Been Here?

It's a year-long, purpose-driven campaign that turns brand partnership dollars and t-shirt sales into direct investment for female athletes—not just the stars you see on ESPN every night, but the ones grinding in practice, leading their teams, and building their futures—whether they play D1 or D3.

Here's how it works:

Affiliate Power: Every female athlete can earn $5 for every campaign shirt they help sell. There are no limits, no gatekeeping, just opportunity.

Real Investment: Twenty percent of all campaign profits go directly to NIL deals, branding resources, content creation, and career development for women athletes.

Storytelling That Sticks: This isn't about a moment. It's about building a lasting visibility pipeline, mentorship, financial literacy, and emotional support.

Because investing in women's sports isn't just about now—it's about what's next.

This Movement Is Bigger Than Hype

"For too long, female athletes have been measured by TV ratings and social media numbers, but their impact is far greater than that," said ZIYNX Founder & CEO Joe Carney. "This isn't just about visibility—it's about real investment. Not just for the top 1%, but for every female athlete."

We've seen the hype cycles, the viral moments, and the record-breaking attendances. But the truth is, visibility without investment is a dead end. ZIYNX is building a foundation where empowerment isn't performative—it's practical.

Meet Some of the Athletes Leading This Movement Below are some of the standout athletes participating in the campaign, spanning multiple sports, divisions, and schools:

Aaliyah Moore, Basketball – University of Texas Cami Merickel, Track & Field – University of Nebraska Ndjakalenga Mwenentanda, Basketball – University of Texas Tallen Edwards, Softball – Oklahoma State University Paige Thaxton, Gymnastics – University of Michigan Jojo Lacey, Basketball – Rutgers University Alexis Morton, Lacrosse – University of Richmond Delaney DeHaan, Gymnastics – George Washington University Paloma Peña, Soccer – University of Florida Harley McNeal, Track & Field – UNC Taylor Derkack, Basketball – UMass

How You Can Help

Want to be part of the movement? It's easy:

Follow and share using #WABH Buy the shirt that powers change: We've Always Been Here Tee Join the affiliate program: Become an Advocate

Women's sports have never been a side story—they've always been the story. We just needed more people to listen.

Now's your chance to be part of a future where that story gets told right.

Let's invest in more than just a moment. Let's invest in her.

-D.K.