INTENNSE Arena: The Future of Tennis Fan Experience Lands in Atlanta

NTENNSE, a groundbreaking professional tennis league, is set to build a next-level immersive fan-first venue at Electric Owl Studios in Decatur, Georgia. Opening in June, the INTENNSE Arena will be the league's official home.

The INTENNSE Arena is intended to revolutionize the tennis fan experience. It will feature a team-based format, timed matches, streamlined scoring, and fan-friendly offerings. Further, INTENNSE will incorporate amateur and youth-level competitions.

"INTENNSE is much more than fast-paced tennis," said Charles Allen, CEO of INTENNSE. "We are creating an electrifying experience that connects fans directly to the athletes and the sport. Atlanta’s energy, passion for sports, and vibrant tennis community make it the perfect home for this next chapter."

Additionally, the INTENNSE Arena boasts 20,000 square feet of air-conditioned production space. Fans will be privy to double-decker and end-zone-like seating, and will display a custom-designed court with immersive lighting and music integration. The INTENNSE Arena will also support world-class broadcasting capabilities, supporting global live streaming.

"We are thrilled to help bring The INTENNSE Arena to life," said Dan Rosenfelt, Co-Founder of Electric Owl Studios. "In all my years running studios, I have never hosted a live sports event inside a soundstage. This partnership is a perfect match, combining innovation, creativity, and a bold new vision for the sport of tennis."

Construction of the arena is set to take roughly two weeks, beginning in late May. The initial installments of the buildout will start with lighting and staging, followed by the construction of a custom court. Given that the INTENNSE arena is being assembled inside a soundstage, INTENNSE will provide cutting-edge promotional opportunities for advertisers and sponsors.

"This project gives us the freedom to craft every aspect of the experience," said Allen. "From the lighting and acoustics to the court speed and color, everything is designed to maximize excitement for both live audiences and viewers around the world."

-D.K.