Jordan Brand Welcomes Its Class of 2025: A New Era of NIL Stars

Jordan Brand Basketball is continuing to shape the future of the sport with the introduction of its Class of 2025 NIL roster, headlined by four of the most elite young athletes in the country: Sarah Strong, Kiyan Anthony, Cameron Boozer, and Cayden Boozer. This new group represents the next generation of performance, culture, and leadership — and marks another major step in the brand’s commitment to elevating young hoopers on and off the court.

A New Wave for Jordan Brand Basketball

The Class of 2025 signals a strategic expansion for Jordan Brand, as the company deepens its NIL presence and brings top men’s basketball recruits into the fold for the first time. It’s a clear message: Jordan Brand isn’t just watching the future — it’s shaping it. Each new signee embodies the blend of talent, charisma, and purpose that defines what it means to carry the Jumpman legacy today.

Sarah Strong: A Dominant Freshman With a Championship Pedigree

Sarah Strong, the No. 1 recruit in her class, arrives with the résumé of a rising superstar. In her first year at UConn, she averaged over 16 points and nearly nine rebounds per game, earned National Freshman of the Year, and helped lead the Huskies to a national title. Growing up in a basketball family, she represents the strength, confidence, and excellence the Jordan Brand has long stood for. For Sarah, joining the brand is “a surreal honor” — a moment that cements her place among the sport’s elite.

Kiyan Anthony: Carrying a Legacy While Writing His Own

Fresh off a standout senior year and an MVP performance at the 2025 Jordan Brand Classic, Kiyan Anthony begins his journey at Syracuse with sky-high expectations. The son of longtime Jordan Brand athlete Carmelo Anthony, Kiyan’s connection to the Jumpman started early — his first pair of Jordans came straight from MJ himself. Now, he’s ready to live out his own version of greatness, aiming to make an impact on the court and in the communities that shaped him.

Cameron Boozer: Consistency, Dominance, and Big-Time Expectations

As the No. 1 power forward in his class, Cameron Boozer brings championship mentality and rare talent to Duke University. He enters the season as a Preseason ACC Rookie of the Year and First Team All-ACC selection, backed by a high school career filled with awards, including multiple National Player of the Year honors. For Cameron, greatness comes from showing up every day — and joining Jordan Brand allows him to follow in the footsteps of athletes he grew up idolizing.

Cayden Boozer: A Leader, A Playmaker, A Next-Gen Example

Alongside his twin brother, Cayden Boozer earned five-star status and helped lead Christopher Columbus High School to four state titles and a national championship. Together, the Boozer twins also made Peach Jam history by sweeping 15U, 16U, and 17U championships. With deep basketball roots and a legacy tied to Duke legend Carlos Boozer, Cayden understands the responsibility of joining a brand built on greatness — and he hopes to inspire the next generation just as past Jordan athletes inspired him.

What This Class Represents

Jordan Brand’s Class of 2025 stands at the intersection of talent, culture, and community. These athletes aren’t just elite performers — they are leaders, role models, and symbols of what the next chapter of basketball looks like. They join a roster filled with top young stars like Saniyah Hall, Bella Hines, Kiyomi McMiller, Kiki Rice, and Mikaylah Williams, expanding a rapidly growing NIL family.

A New Chapter for the Jumpman Legacy

This announcement marks more than signings — it marks a new direction. Jordan Brand is investing in the future of the game, building relationships with players who reflect its values of greatness, consistency, creativity, and impact. Together, these athletes and the brand will shape the next era of basketball culture worldwide.

-Doug Fredricks